How A Restaurant Chain Learned Not To Worry About Competitors’ New Pricing
How A Restaurant Chain Learned Not To Worry About Competitors’ New Pricing
2 PagesPAGE 1 Checkout Tracking SM A SERVICE OF THE NPD GROUP The restaurant business is prone to “me-too” behavior. If one chain starts selling pumpkin- infused anything at the start of autumn, all its competitors are likely to do the same long before the first snowfall. In the food industry, the unusual becomes the commonplace just as surely as the fall follows summer. But cloning a competitor’s offerings isn’t always the best move. Recently a m
