A global sweet snacks brand partnered with PriceBeam to conduct a Comparative Willingness-to-Pay (CWtP) study to understand consumer price sensitivity, optimal price points, and profitability across different product sizes and flavors. The study revealed opportunities to increase prices by 6-15% with minimal volume loss, especially on smaller product formats, leading to a potential revenue increase of up to $4.5 million and a profit boost of $8.5 million. Key findings included price indifference for smaller formats up to 10% increases and price caps for larger formats, enabling strategic price adjustments to maximize profits.

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