An innovative app advanced the color chip request process and helped Axalta rise above the competition.
An innovative app advanced the color chip request process and helped Axalta rise above the competition.
4 PagesMarketing Performance. Period. Axalta Mobile App An innovative app advanced the color chip request process and helped Axalta rise above the competition. Background Axalta Coating Systems is a leading global coatings company dedicated solely to the development, manufacture and sale of liquid and powder coatings. Celebrating 150 years in the coatings industry, they continue developing innovative products and services to increase durability, enhance productivity and add beauty. Case Study 2017 Crystal Awards Interactive & Multimedia: Mobile App Objectives & Challenges The process to request a color chip can be extremely time consuming and is not always reliable. Having to go to a job site to inspect a pipeline or vehicle that needs recoating and then referring to a comprehensive book o
