As a marketer, if you had any doubts about the inevitability of artificial intelligence (AI), the last few months were likely an eye opener. Even the most forward-thinking marketers must have been a little startled by the evidence of AI’s real potential and velocity of its spread. Between the accessibility of ChatGPT and escalating headlines predicting AI’s ability to take over the world, concerns around the issue have surged, drowning out much of the early hype. We decided to check in with marketers and understand what’s really happening in their world.

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