How a century-old German manufacturer reengineered its global sales strategy with LinkedIn
How a century-old German manufacturer reengineered its global sales strategy with LinkedIn
2 PagesHow a century-old German manufacturer reengineered its global sales strategy with LinkedIn JOURNEY STAGE Consideration Manufacturing VER TICAL When AS-Schneider Group was founded as a precision mechanics workshop in 1875, it was already ahead of its time. It continued to push the engineering boundaries over the next 140 years and, in the process, established itself as a world leader in the manufacture of industrial valves. Now, the brand is focused on reengineering its sales strategy to win in a digitally connected world. AS-Schneider’s market leadership puts it in an enviable position where it receives unsolicited sales inquiries but this has encouraged a passive sales approach, according to Tim-Frederik Kohler, AS-Schneider’s Global Chief Sales Officer. He believes that the br
