Adarma, a UK-based cybersecurity firm, leveraged LinkedIn Sales Insights (LSI) and Sales Navigator to refine its target market and streamline lead discovery. Previously managing large, unstructured lead lists, the company used LinkedIn Sales Solutions to create precise prospect lists of 35-50 high-potential customers per segment. This approach united sales and marketing efforts, improved engagement with the right decision-makers, and enhanced Adarma’s brand presence. The intuitive tools facilitated rapid adoption across departments, enabling flexible, data-driven sales strategies that evolve with business needs while strengthening customer relationships and advocacy.

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