Case Study
TytoCare leverages buyer intent signals in LinkedIn Sales Navigator to strengthen their sales strategy
TytoCare leverages buyer intent signals in LinkedIn Sales Navigator to strengthen their sales strategy
TytoCare leveraged LinkedIn Sales Navigator to enhance its account-based strategy, focusing on identifying decision-makers within health plan and provider networks who align with its holistic care approach. Sales Navigator became the primary tool for enriching Salesforce data, mapping prospects, and interpreting buyer intent signals. This platform facilitated warm outreach, collaboration between sales and business development teams, and personalized engagement with prospects. By integrating Sales Navigator into its standard operating procedures, TytoCare achieved over 90% of outbound contacts originating from the tool, significantly improving its ABM campaigns and sales strategy.