Creating a Self-Sufficient Analytics Team Horizon Media Moves from Reporting Data to Insight-Driven, Strategic Recommendations Horizon Media, the world’s fastest growing privately held media services agency, recognizes the value of data analytics to measure campaign ROI in order to guide media buys and satisfy brand marketers. Yet, until the Digital Analytics team began using Datorama, the company was so bogged down in the mechanics of manual reporting that it had little time to interpret the findings and make insightful, data-driven recommendations to clients. datorama.com Horizon Mediadatorama.com Horizon Media THE CHALLENGE The specialists in Horizon's Digital Analytics team had aspirations of providing actionable insights to their Media Planners and Buyers for campaign optimi

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