Customedia is an independent boutique media strategy and planning agency. Customedia specializes in providing highly tailored and personalised media solution services that place advanced technology at the forefront of media channel analysis and optimisation. THE CHALLENGE Placing innovation at the core of what they do, the Customedia team wanted to base their media optimisation and decision-making on real-time data for their clients to maximise advertising ROI. Customedia could not do this with data left in static Excel worksheets or cumbersome traditional business intelligence (BI) stacks, as media and marketing data are constantly evolving and come in massive data sets. Customedia needed a highly dynamic marketing intelligence platform, without costly devel- oper or IT consultancy

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