Case Study

Home Improvement Lawn & Garden Campaign

Home Improvement Lawn & Garden Campaign

For more information contact Tammy Greenberg, SVP Business Development, tgreenberg@rab.com Home Improvement Lawn & Garden Campaign Results Opportunity Goal ? Partnership with NextRadio to measure over-the-air campaign performance and provide the advertiser with robust insights. ? 2.4% of NextRadio users exposed to the commercials made an in-store visit. o 83% of those in-store visits had not visited the store in the past 4-weeks. ? 1.3%

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