For more information contact Tammy Greenberg, SVP Business Development, tgreenberg@rab.com RADIO case study Objectives Two interactive radio stations in Portland partnered with a local haunted house offering a $5 off coupon at the box office. The campaign incorporated on-air radio spots. Users were invited to download the app and show the coupon at the box office. Therefore, the open rate was the metric tied to the success of the campaign. Res

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