Case Study
Cracker Barrel
For more information contact Tammy Greenberg, SVP Business Development, tgreenberg@rab.com Cracker Barrel Results Objectives Background • Cracker Barrel is the ultimate “windshield brand” in that it was founded in 1969 to provide local highway travelers (“folks on the road”) with a home cooked meal in an environment reminiscent of a country store. • Today, most of its 600 locations across 46 states are found along the interstate highways, targ