HIVE #TWEETTOHEAT 12 MILLION Impressions positive sentiment rate for an energy brand 95% Increase public engagement UGC collection Gather user insights Integrate our technology for users to trigger heaters within the shelter so they could wait for their train in a warmer environment. A simple CTA allowed them to switch on the heaters instantly by sending a tweet to the hashtag #TweetToHeat. Original and quirky, the shelter achieved exponential reach over just one week to the tune of 44million due to positive PR and the happy warm commuters. Brief Solution A PR success with more articles than any other Hive campaign

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