1 Hilton Case Study • ©2018 Hortonworks • hortonworks.com BECOMING MORE DATA CENTRIC TO DRIVE A BETTER CUSTOMER EXPERIENCE Hilton is an American multinational hospitality company, founded in 1919 and headquartered in Tysons Corner, Virginia. Currently, its portfolio includes 5,500 hotels across 110 countries. Hilton has 14 brands across different market segments including economy, luxury, and full-service hotels. The traditional model at Hilton involved multiple data warehouses across different technologies. This meant data was very siloed and inconsistent for the business. It soon became clear that there was a need to become a more data centric organization to better serve customers. GAINING INSIGHTS ABOUT CUSTOMERS Hilton’s primary focus is on its customers. With so many

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