Higher Exposure To London Underground Ads Increases Positivity And Interest In The Car Rental Company.
Higher Exposure To London Underground Ads Increases Positivity And Interest In The Car Rental Company.
2 PagesCASE STUDY – 2 Car Rental Company Key Take Outs Exposure to London Underground advertising has a significant impact on: • Ad awareness • Brand association • Brand consideration • Brand preference THE RESULTS • Significant improvement in brand perceptions of the car rental company • Brand associated with new and high quality vehicles • Advertising encouraged respondents to research the car rental company CASE STUDY
