Helping to increase player interaction. - Logic PD Utilizing a System on Module (SOM) to speed development, Logic PD helped this gaming customer to develop and deliver technology that monitors player behavior on casino machines – urging them to play longer. CHALLENGE The advancement of connected technologies has created the expectation that every consumer interaction is personalized. Customers expect to receive only that information that is relevant to them. Companies use this as an advantage to send targeted messages to those consumers who are most likely to take action based on a number of different factors including their past purchases, behavior and location. When this gaming company came to Logic PD to help them increase the average revenue per user (ARPU) in casinos, they knew that p

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