1 CUSTOMER SUCCESS STORY Helping the Fortune 100 Access a 360-degree Customer View Through a Self-serve Data Hub Overview Magnify Analytic Solutions — a wholly-owned division of Detroit, Michigan-based Marketing Associates — uses technology-driven data analysis to offer clients a range of informed business services that increase profitability through its four lines of service: business intelligence, digital intelligence, credit risk management, and marketing analytics. Magnify works with Marketing Associates’ blue-chip portfolio of clients — including BMW Financial Services, Comcast, Ford Motor Company, Jaguar Cars, TD Bank, and Whirlpool. To meet the growing demands of its Fortune-100 client base, Magnify deployed an enterprise data hub (EDH) on Cloudera, delivering flexibility, a

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