Helping a brand with a unique and powerful value proposition centered on high-quality sustainably manufactured clothing, reach their target customers
Helping a brand with a unique and powerful value proposition centered on high-quality sustainably manufactured clothing, reach their target customers
2 PagesBACKGROUND NAU blends tailored fit with technical eco-friendly fabrics and materials, to make outdoor performance apparel with urban style and appeal. Besides manufacturing amazing clothing, the brand makes sustainability and philanthropy inherent in all company operations. CHALLENGE NAU has a loyal customer base, and strong following among consumers that appreciate their value proposition. However, it can be challenging to reach new consumers in that group, or to appeal to consumers who are looking for high-end apparel, but not necessarily motivated by some of NAU’s eco-friendly or philanthropic efforts. 6D Analytics was challenged with helping NAU reach more of these potential customers through several channels – one of them being paid search and pay-per-click advertising. PROJEC
