BACKGROUND Demand Media operates popular web properties like eHow.com, Livestrong.com, and Cracked.com. These sites attract visitors entering long-tail search queries, and Demand Media retains them with related content and social interaction. In addition to the breadth of content, and volume of traffic the Demand Media sites receive, roughly 3 billion interactions per month occur in Demand Media’s social media properties, and it’s YouTube channels average over 1.5 million page views per day. CHALLENGE Demand Media needed a primary data collection platform to replace Adobe Insights. In addition to the needs of sophisticated data scientists, many other stakeholders just needed simple access to analytics reports and data. Google Analytics Premium was an obvious choice to meet both of

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