A powerful brand is an intangible asset that influences behavior and builds trust in a business. It is essential for both small and large businesses. A well-designed marketing plan supports all aspects of marketing, including understanding where marketing dollars will be most effective, how to speak to customers, smooth transition of marketing duties, and consistent advertising and messaging. Powerful brands begin by understanding their identity, or the ultimate why, which is the company's vision, mission, and values. By identifying their competitors, clients, and collaborators, businesses can create a strong and effective marketing strategy.

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