BACKGROUND Norm Thompson Outfitters, Inc. is a direct marketing and ecommerce company selling clothing, footwear, food, and gifts online across a variety of websites including NormThompson.com, Solutions.com, and Sahalie.com. CHALLENGE The Norm Thompson websites were basing their keyword strategies off of outdated SEO practices. One of the major challenges of this SEO project was to bring their sites up to speed with current SEO best practices and optimize their content using insights into their customers. Since large technical changes were out of the question for the project, 6D Analytics needed to bring a customer-centric approach to their SEO strategy by improving the content they had onsite all before the busy 2012 holiday shopping season. PROJECT Implement a research- backed k

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