HEC Paris finds the graduate candidates that count on LinkedIn The Challenge • Generate high-quality leads that match the characteristics of successful candidates • Target candidates in regions with a high propensity to convert • Provide a broader selection of quality candidates to fill courses ROI of 300% generated from successful applications 1,460 conversions to leads in six months 480 completed applications, 2x the contribution of other social channels With LinkedIn offering unique capabilities for targeting graduates, the business school was able to transform the quality of its leads, double the conversion rate to filled course places, and deliver an ROI of 300% Why LinkedIn? • Unique capability to target by university, experience and field of study • High quality of leads T

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