Case Study

HEC Paris

HEC Paris

Pages 4 Pages

READ ON TO LEARN ABOUT HOW HEC PARIS HAS FOUND MEDIA SUCCESS USING MUCK RACK . LEARN HOW HEC PARIS, ONE OF EUROPE'S LEADING BUSINESS SCHOOLS, USES MUCK RACK TO: • Curate topic-specific media lists with Muck Rack’ s journalist search engine.? • Discover which journalists follow and interact with HEC Paris on Twitter.? • Monitor competitor media coverage through Muck Rack Alerts.? AFTER USING MUCK RACK, INTERNATIONAL PRESS OFFICER JULIE DOBIECKI SAYS: ? “Because HEC Paris is based in France and our media relations efforts span internationally , we needed PR software that would help us find the right journalists quickly . We don’t necessarily know all of the media outlets or journalists in the US and the UK, and Muck Rack helps us to get a better lay of the land and find the best jo

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