www.unidev.com | (636) 532-4424 HEALTHCAREfirst Case Study PPC Strategy and Management – B2B Marketing The Challenge HEALTHCAREfirst, a home health care and hospice SaaS provider, approached Unidev regarding a holistic digital marketing solution including site optimization, traffic improvement, and lead generation. The focus was on generating more qualified leads. The client identified the following goals for their project: ? Increase organic traffic through strategic on-page search engine optimization strategy. ? Acquire targeted leads and new business, particularly from the Google AdWords and Bing Ads advertising platforms while minimizing unqualified leads (such as interested job applicants). The Opportunity To help maximize the client's investment and potential ROI,

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