www.unidev.com | (636) 532-4424 Fresh Air Heating and Cooling Case Study Local PPC Strategy and Management The Challenge Fresh Air Heating and Cooling, a St. Louis HVAC installation and repair company, had been a long-time SEO and website client of Unidev when they decided to move their PPC management to Unidev as well. The following challenges set Fresh Air’s account apart: ? A highly competitive industry with an expensive cost per click meant that the campaigns need a high conversion rate to result in a positive return on ad spend. This meant ensuring ads only show to highly qualified users. ? All ads needed to be targeted to the Fresh Air service areas within St. Louis. ? The traffic is seasonal, which limits campaigns to only short bursts throughout the year. ? Many

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