www.unidev.com | (636) 532-4424 Wholesale and Consumer Manufacturer PPC Case Study Making Nationwide Marketing Local The Challenge We are proud to work with one of the leading manufacturers of quality commercial wood doors, laminate countertops, and stone surfaces in the US. Their brand is well-known and they have a reputation for excellence, which lends itself to naturally high clickthrough and conversion rates using the Google AdWords platform. However, we wanted to test whether making the ads more personal based on a user's location would improve engagement. Based on that objective, we set the following, deceptively simple goal: ? Make ads more relevant to potential customers, to be measured through ad clickthrough rate and conversion rate. The Experiment Since our c

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