Healthcare Customer Engagement: The Power of Digital Tools and Metrics Based on a webinar with Persado and Amber Welch, AVP of Digital Content and Creative Media, Ochsner Health Ochsner is the largest not-for-profit health system in Louisiana and Mississippi with 40 hospitals, 300+ health and urgent care centers, 90 medical specialties, and 34000 employees serving more than 1 million patients. In this webinar, Amber Welch, AVP of Digital Content and Creative Media at Ochsner takes us through Ochsner's model of marketing success and the strategies, tools, and metrics the health system uses to engage healthcare consumers. Marketing Strategy The three pillars of Oschner's marketing strategy are centered around brand affinity and prominence, patient acquisition and financial growth, and the mi

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