A Fortune 20 healthcare payer and pharmacy benefits company replaced its resource-intensive homegrown CDP with Redpoint’s solution to streamline segmentation, campaign management, and journey orchestration. Within three months, the Redpoint CDP enabled real-time unified member profiles, dynamic segmentation, and automated data aggregation across multiple sources, including medical claims and prescriptions. It reduced campaign execution time by over 50%, improved risk self-assessment insights, and empowered marketers with a user-friendly interface, eliminating reliance on IT. The platform now delivers personalized, real-time interactions while ensuring compliance and data security.

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