Health and beauty brand uses direct mail to drive in-store traffic.
Health and beauty brand uses direct mail to drive in-store traffic.
1 PagesSG360°, a Segerdahl Company | 1351 South Wheeling Road | Wheeling IL, 60090 | 847.541.1080 | sg360.com A wellness-based skincare brand found success using direct mail to attract existing online customers and acquisition targets to their newest brick and mortar store location. OBJECTIVE With a robust hospitality business, a wellness-based skin and haircare brand sought to grow their direct-to-consumer business, operated through an online storefront and retail locations. After hearing the SG360° team speak at eTail West, the brand was interested in testing direct mail’s ability to drive traffic in store. STRATEGY New to using direct mail, the brand worked closely with SG360° to create a test focused on driving traffic to their latest store opening in Phoenix, Arizona. The test featur
