Center Parcs Leverages Personalization to Help Website Visitors Find the Perfect Holiday Getaway During the holiday season, consumers and businesses alike are short on time, with a million things to do, buy and prepare. That’s why travel company Center Parcs leveraged AB Tasty’s easy-to-use personalization capabilities to direct holiday-hunters to the perfect getaway. Easy for them, easy for their clients! Audience Targeting Results Searched dates for Christmas or end-of-the year period or Visited Christmas or New Year’s landing pages or Visited December landing page or Paid Acquisition December / Christmas / New Year campaigns or From CRM: previously booked Christmas holiday stay +19% conversion rate on Christmas bookings +23% visits on Christmas-themed pages Original version “Wit

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