Harrods Media – Account Excellence Academy The brief: Harrods Media had ten years of continual growth. However with a changing media landscape, they recognised that to continue this growth, their media model, strategy and practice would require adaptation over the coming years. They asked Inspire to initiate this process by providing the Harrods Media Account Teams with additional tools to produce proactive Sales and Account Plans that actively grown revenue from strategically important accounts. The programme: The Academy was a practical programme that enabled the Account Teams to learn while developing their own account plans, and encouraging them to collaborate with internal and external partners in the process. At its core were three modules that taught Sales & Strategic Acc

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