Case Study Harnessing the Power of Digital Marketing to Boost Customer Acquisition and Retention Harnessing the Power of Digital Marketing to Boost Customer Acquisition and Retention 2 C o nt e nt Abstract The business challenges The solution The result 3 4 5 6Harnessing the Power of Digital Marketing to Boost Customer Acquisition and Retention 3 Abstract With the advent of digital technologies, marketing has transformed into a more data-driven and customer-centric operation. This case study features how a leading gas provider in Japan leverages digital marketing and customer data to generate new leads and retain customers.Harnessing the Power of Digital Marketing to Boost Customer Acquisition and Retention 4 The Business Challenges Established a few decades ago, our Customer i

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