SaaS product marketing is the process of bringing a SaaS product to market by defining its position, messaging, and competitive edge to attract and retain users. Unlike traditional marketing, which focuses mainly on acquisition, SaaS product marketing combines acquisition and retention, using product-led strategies like free trials and detailed user journeys to drive growth and long-term engagement. Key best practices include planning before launch (researching competitors, defining personas, mapping journeys, and setting KPIs), continuously bringing in new users with targeted content, boosting existing user adoption through engagement and feedback, lowering churn by enhancing onboarding and support, and identifying opportunities to expand user value and upgrades. Real-world examples such

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