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Harnessing Intent Data to Grow Database and Deepen Engagement

Harnessing Intent Data to Grow Database and Deepen Engagement

TechTarget
Pages 4 Pages

Priority EngineTM, TechTarget’s data and analytics platform, enables [24]7.ai to improve nurture messaging and process. They now deploy the more sophisticated topic- and solution-specic streams necessary for a better, more productive user experience. Results Increased volume and quality of MQLs Hundreds of more score-qualified leads going to the ADRs with Priority Engine Benets Knowing what topics are resonating with their audience enables [24]7.ai to tailor messaging according to industry, account and competitive activity. Overview [24]7.ai was looking to increase t

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