Harnessing Data Helps Prioritize Sales Outreach Efforts A Deeper Understanding of Accounts at NI| 2 NI develops automated test and automated measurement systems that help engineers and enterprises solve the world’s toughest challenges. Through all phases of the product development cycle, NI’s tailored, software-connected approach helps make visions a reality for their customers across diverse industries including semiconductor, automotive, aerospace and defense, electronics, energy, and academic and research. NI anchors on its core values to “Be Bold, Be Kind, and Be Connectors” while challenging the world to “Engineer Ambitiously.” Informed sales plays can be invaluable, helping a good sales team become great.PRIORITIZING AND OPTIMIZING OUTREACH EFFORTS Joe Quinn, Direct

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