2021 PLANNING: THE POWER OF PRINT FOR B2C OUTREACH DISCOVER THE BEST WAYS TO USE PHYSICAL MAIL TO CONNECT WITH CONSUMERS2021 Planning: The Power of Print for B2C Outreach Over the past year, there has been an accelerated shift in B2C communication strategies, from reducing cost and risk to improving customer experiences through superior customer interactions. According to recent research by Aspire, older consumers prioritize data security while younger consumers value personalization, true interaction, and channel choice. That said, while younger consumers are open to digitization, they are not satisfied with the current state of digital customer communications. Quadient and Aspire teamed up to examine the different facets of this accelerated transformation and found that bus

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