Providence St. Joseph Health (PSJH) leveraged Tealium’s AudienceStream to unify anonymous and known patient data across digital channels, ensuring compliance with privacy laws while enabling real-time personalization. By integrating Tealium with CRM and ERM systems, PSJH improved call center efficiency, providing staff with instant screen pops containing relevant customer details. This reduced data silos, optimized caller experiences, and allowed secure, anonymous data sharing with third-party vendors. The solution enhanced operational efficiency and consistency, treating patients as individuals rather than data points.

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