Tealium’s 2021 APAC Telco Report highlights how COVID-19 accelerated shifts in customer behavior, making data orchestration and technology stack modernization crucial for telcos to differentiate beyond network performance. By harnessing a customer-centric data strategy that unifies real-time customer information from multiple sources, telcos can deliver personalized, seamless experiences that boost satisfaction and loyalty. Tealium’s Customer Data Platform, with over 1,300 integrations, enables telcos to break down data silos, activate omnichannel communications, and unlock AI-driven insights, positioning them to thrive in the evolving competitive landscape. The next-gen telco is not just about technology, but about truly connecting with customers through smart data use.

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