Tealium’s whitepaper Tackling the Consumer Duty guides businesses on meeting new regulatory expectations by leveraging customer data effectively. It outlines how to define and measure “good outcomes” for customers, emphasizing the importance of unifying data across internal teams to build a compliant framework. Tealium’s platform helps organizations collect, manage, and activate accurate customer data, ensuring transparency and accountability. The whitepaper also explores sourcing third-party data responsibly and applying legitimate interest principles, enabling businesses to demonstrate compliance while delivering positive, personalized customer experiences.

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