Traditional TV and streaming
Traditional TV and streaming
36 PagesINSIGHTS 2020 Traditional TV and streaming US UK Germany Denmark Sweden Norway FinlandAudienceProject Insights 2020 205 Editorial 07 Traditional TV 17 Streaming 35 About the study CONTENTS AudienceProject Insights 2020 3AudienceProject Insights 2020 4EDITORIAL Streaming accelerates dramatically during lockdown Traditional TV under pressure with streaming consumption skyrocketing Welcome to the 4th edition of our annual TV and streaming study. It would be redundant to editorialise on what a strange year this has been, so let’s stick to the data. And the data from this year’s study cer- tainly implies that the ongoing Covid crisis is heavily influencing TV and streaming consumption patterns in 2020 - and probably beyond. In all covered markets (except Finland), the reported weekl
