Why Adform: When Google Chrome decided to deprecate third-party cookies, advertisers faced the risk of serious disruption to their campaigns. Adform’s first-party ID solution enables brands to effec - tively recognize users based on first-party, server-side IDs. The solution ensures that not only are campaigns future-proofed, but that Advertisers can identify users on Safari and Mozilla – two browsers that have long since de-activated third-party cookies. Background: The agency group, OMD Turkey, wanted to run a first-party ID campaign on Firefox and Safari browsers for Nissan, via the Nokta publisher network. The purpose of the campaign was to test frequency capping on first-party IDs by comparing the results with regular, cookieless cam- paigns. Solution: Adform’s solution is the

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