Case Study The Revenue Marketing Consulting Firm The Challenge Grundfos knew that paid traffic was a good strategy for getting more leads based on running a first successful demand generation strategy in 2015. The average conversion rate for others bidding on plumbing / pumps keyword segments in 2016 was 2.2%. On February 19th 2016, Google stopped showing AdWords ads on the right-hand side of the search engine results page (SERP’s). With this change and along with their current paid strategy, the client saw an overall increase in cost per click, a decrease in impressions, and a significant increase in cost per lead. This ad placement change drove up the average cost per lead which ranged from $65 – $500 depending on the product and keywords within the campaigns ad groups. The Pedowi

Join for free to read