Growth Strategy For Automotive Aftermarket Parts
Growth Strategy For Automotive Aftermarket Parts
2 Pages• • consulting.bc@ipsos.com 1 GROWTH STRATEGY FOR AUTOMOTIVE AFTERMARKET PARTS Client: A leading automotive parts manufacturer Industry: Automotive Solution: Go-to-Market, Optimal Channel Strategy Introduction A global leading manufacturer of automotive parts wanted to further grow its business in the starter/alternator industry in China. Ipsos Business Consulting worked closely with client teams to assess market po
