The "Websites 2025" report discusses the evolving role of websites in driving business growth, emphasizing the need for AI, personalization, and advanced analytics. Marketers face challenges such as budget constraints, technical limitations, and the lack of integration with other tools. Despite these obstacles, companies prioritize investments in AI and personalization to improve customer engagement and conversions. The report underscores the importance of overcoming digital maturity gaps and aligning strategic priorities with operational capabilities to optimize website effectiveness and stay competitive in the digital landscape.

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