Green Giant Fresh - Lambert Driving Sales with Retailer-Specific Ads COMPANY Green Giant FreshTM is the “fresh” branch of the iconic vegetable brand focused on delivering value- added products to consumers around the world. The brand patented Cauliflower Crumbles to give purpose to “ugly” produce and pioneered the vegetable noodles trend.PROJECT Lambert was charged by Green Giant Fresh to support the national launch of Veggie Bowls – a new plant-based microwaveable meal bowl line found within the increasingly competitive produce section of the grocery store. Bowls are offered in a variety of regionally inspired flavors and include healthy swaps for traditionally calorie-heavy dishes. Key to a successful product introduction was building and maintaining relationships with the brand’s retail

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