Blake’s Hard Cider - Lambert A Fresh Approach to Diversity Public Relations COMPANY Established in 2013, Blake’s Hard Cider is an independent, family-owned and operated Michigan craft cidery. Located on an 800-acre orchard in Armada, Mich., Blake’s Hard Cider was founded on the values of its more than 70-year farming roots.PROJECT Project: Blake’s Hard Cider, the largest craft hard cider brand in the Midwest, planned an inspired beverage concept launch called Rainbow Seeker that sought to support leading LGBTQ civil rights organization, The Human Rights Campaign® (HRC), via a portion of sales proceeds. The limited-run production included 120,000 12-ounce cans distributed to 19 states. Blake’s turned to Lambert to build awareness and drive engagement with the brand via earned media visibili

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