AMERICAN GIANT
AMERICAN GIANT
3 Pages©2016 Extole Inc. All Rights Reserved 1 American Giant Drives 10% of Transactions Through Customer Referrals Challenge Makers of the “greatest hoodie ever made,” American Giant is dedicated to providing its customers with the highest quality American-made apparel at prices that make sense, and are 100%manufactured in the USA. This brand promise has delivered a passionate fan base and high customer satisfaction. And, American Giant understood that its happy customers were going to be integral in growing its business. American Giant needed a way to efficiently and consistently drive new customer acquisition. EXTOLE CASE STUDY AMERICAN GIANT©2016 Extole Inc. All Rights Reserved 2 S olution American Giant launched a referral marketing program to give its customers easy ways to sh
