Case Study
Building Affinity for America’s Favorite Indulgent Flavor
Moose Tracks Ice Cream - Lambert Building Affinity for America’s Favorite Indulgent Flavor COMPANY Lambert has worked closely with Denali Flavors for over 15 years and leads multiple initiatives including a national cause marketing campaign with The Salvation Army, all social media efforts inclusive of multimedia and copy development, and most recently, an e-mail marketing campaign that encouraged 20,000 sign-ups in less than a week. Lambert’s efforts have increased social followings with double digit growth year-over-year and successfully launched a Moose Tracks Nation e-mail campaign comprised of the ice cream’s most loyal fanbase.PROJECT Lambert was charged by Green Giant Fresh to support the national launch of Veggie Bowls – a new plant-based microwaveable meal bowl line found within t