Case Study

Yipes

Yipes

Pages 2 Pages

YIPES - Lambert COMPANY Yipes Enterprise Services is the leading global provider of managed, end-to-end Ethernet solutions for enterprise customers. The company offers a uniquely scalable suite of networking services that combine the speed, simplicity and cost effectiveness of native Ethernet with Yipes proprietary bandwidth-on- demand functionality.PROJECT Lambert assisted San Francisco-based YIPES Enterprise Services re-introduce itself to the global technology press and telco analysts following a high-profile bankruptcy and subsequent reorganization. TACTICS Establish a new, distinct voice in the marketplace during a period of exponential growth in the Ethernet space Design and development of a new website Created additional marketing collateral RESULTS Lambert refocused the market on t

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