Case Study

Google Analytics 360 Remarketing Leads to 23% Higher ROI and $1.6MM Projected Revenue in a Single Year

Google Analytics 360 Remarketing Leads to 23% Higher ROI and $1.6MM Projected Revenue in a Single Year

GOOGLE ANAL YTICS 360 REMARKETING LEADS TO 23% HIGHER ROI AND $1.69MM PROJECTED REVENUE IN A SINGLE YEAR CASE STUDY©2019 Seer Interactive • p2 OVERVIEW • CLIENT: AMResorts • INDUSTRY: Travel & Hospitality • SERVICES: Analytics, PPC, SEO • RESULTS: New audiences incurred only 28% of the cost, but earned 44% of the total revenue among AMResorts’ remarketing campaigns. The projected impact on revenue is over $1.69 MM in a single year, and $8.5 MM across a 5-year period.The Challenge AMResorts is a collection of luxury resort destinations spanning over 7 different brands, over 6 countries and 23 destinations. They first partnered with Seer so that they could implement tracking in a way that helped them identify and understand their audience better across all of their brands,

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